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Traxxas High Voltage Lineup 1996

Posted: Fri Aug 23, 2024 2:27 am
by Dangeruss
Traxxas' lineup of recently released electric vehicles from 1996:

Rustler: 1/10 2wd stadium truck released in 1994, spearheaded Traxxas' second generation all plastic platform.

Bandit: 1/10 2wd off-road buggy released in 1995, a narrower track shorter version of the Rustler stadium truck.

Stampede: 1/10 2wd monster truck released in 1994, a lifted version of the Rustler stadium truck with plastic skidplates and tunnel style chassis.

Spirit: 1/10 2wd on-road truck released in 1995, based on the ifs/solid axle Cat chassis from 1987.

Traxxas 1996 Lineup Ad.jpg

Re: Traxxas High Voltage Lineup 1996

Posted: Fri Aug 23, 2024 8:35 am
by 1911Colt
Is this the official turning point when Traxxas gave up trying to beat AE and Losi at the racing game and decided to focus on basher/fun type vehicles?

Re: Traxxas High Voltage Lineup 1996

Posted: Fri Aug 23, 2024 8:46 am
by juicedcoupe
1911Colt wrote: Fri Aug 23, 2024 8:35 am Is this the official turning point when Traxxas gave up trying to beat AE and Losi at the racing game and decided to focus on basher/fun type vehicles?
From a business standpoint, it was a great decision.

AE and Losi are now owned by other companies and Traxxas is a titan. As a whole (not their individual brands), Horizon is their only real competition.

Re: Traxxas High Voltage Lineup 1996

Posted: Fri Aug 23, 2024 9:04 am
by 1911Colt
juicedcoupe wrote: Fri Aug 23, 2024 8:46 am

From a business standpoint, it was a great decision.
Absolutely! I was shocked when I returned to the hobby and discovered that "good but not good enough" Traxxas basically owns the hobby now. :lol: Never mind hobby shops, you can buy Traxxas at the hardware store, the bait shop, the auto repair shop....

As a racer (albeit a terrible one) I had tunnel vision. I only saw who won races, and it usually wasn't Traxxas. Little did I know 99.99999999% of RC vehicles never see a track. :lol: It is like real cars. MaClaren and Ferrari fight for F1 titles. Meanwhile Toyota quietly sells a billion Corollas and could buy MaClaren and Ferrari with money from their coffee budget.

Re: Traxxas High Voltage Lineup 1996

Posted: Fri Aug 23, 2024 9:49 am
by Dangeruss
1911Colt wrote: Fri Aug 23, 2024 8:35 am Is this the official turning point when Traxxas gave up trying to beat AE and Losi at the racing game and decided to focus on basher/fun type vehicles?
94-95, yeah. To me Traxxas looked at it as an opportunity to "Win on Sunday sell on Monday" that just wasn't as profitable as their other models so they ended their racing program.