Why do you think AE changed the rc10 tub from gold to black
- shodog
- Approved Member
- Posts: 3813
- Joined: Thu Oct 05, 2006 3:09 pm
- Location: Washington
- Has thanked: 3 times
- Been thanked: 91 times
Why do you think AE changed the rc10 tub from gold to black
I was just reading the timeline on Team associated's website but they never say why they made the change from the gold to the black tubs. Does anybody know why?
- Asso_man!
- Approved Member
- Posts: 3960
- Joined: Thu Aug 03, 2006 7:49 am
- Location: EU
- Has thanked: 40 times
- Been thanked: 81 times
Re: Why do you think AE changed the rc10 tub from gold to black
I don't think there is a good reason for doing so. I guess powdercoating is cheaper than anodizing and maybe their marketing team told them they had to change something visible to their cars... just a supposition 

_____________________________________________
_____________________________________________
Come and visit the stable
_____________________________________________
Come and visit the stable
- Erich Reichert
- Approved Member
- Posts: 1224
- Joined: Wed Jul 25, 2007 3:57 pm
- Location: Southbury, CT
- Been thanked: 1 time
- Asso_man!
- Approved Member
- Posts: 3960
- Joined: Thu Aug 03, 2006 7:49 am
- Location: EU
- Has thanked: 40 times
- Been thanked: 81 times
Re: Why do you think AE changed the rc10 tub from gold to black
Yeah, right, I'm a bit tired after a hard day at work... An other theory would be that they wanted the tub to match the new Teflon shocks...Erich Reichert wrote:Black was anodized too
_____________________________________________
_____________________________________________
Come and visit the stable
_____________________________________________
Come and visit the stable
- shodog
- Approved Member
- Posts: 3813
- Joined: Thu Oct 05, 2006 3:09 pm
- Location: Washington
- Has thanked: 3 times
- Been thanked: 91 times
Re: Why do you think AE changed the rc10 tub from gold to black
aren't the teflon shocks kind of grey?
- Tadracket
- Approved Member
- Posts: 1302
- Joined: Sun Feb 18, 2007 10:57 pm
- Location: Southport North Carolina
Re: Why do you think AE changed the rc10 tub from gold to black
Black goes with anything. Gold tub and gray shocks? I don't think so. And according to my uncle, black is faster. There was about 20 of us bought Kawa 300 Bayouz back in '86 and he got a black one. Swore it was faster than the red




He's an idiot. Comes from upbringing. His parents are probably idiots too.
- shodog
- Approved Member
- Posts: 3813
- Joined: Thu Oct 05, 2006 3:09 pm
- Location: Washington
- Has thanked: 3 times
- Been thanked: 91 times
Re: Why do you think AE changed the rc10 tub from gold to black
I guess the old saying holds true. Once you go black, you can't go back.
- MelvinsArmy
- Approved Member
- Posts: 3224
- Joined: Tue Feb 07, 2006 10:22 pm
- Location: Des Moines, IA
- Has thanked: 1 time
- Been thanked: 9 times
Re: Why do you think AE changed the rc10 tub from gold to black
I would guess it had something to do with all the new black graphite chassis and black parts coming out. Didn't AE go black shortly after the Jrx2 came out?
*cough*LOSIRULES*cough*
Everybody was dying their parts at that time anyway, black was the new black at the time.
*cough*LOSIRULES*cough*



Everybody was dying their parts at that time anyway, black was the new black at the time.
-
- Approved Member
- Posts: 2022
- Joined: Sat Jan 20, 2007 4:41 pm
- Location: Cape Carteret.NC
- Been thanked: 4 times
Re: Why do you think AE changed the rc10 tub from gold to black
I would say its due to all the discoloration in the gold anodizing that haistened the change.
- Eau Rouge
- Approved Member
- Posts: 2224
- Joined: Sat Jul 29, 2006 11:59 pm
- Location: Aurora, Illinois
- Has thanked: 2 times
- Been thanked: 5 times
Re: Why do you think AE changed the rc10 tub from gold to black
My theory is that black also covers up any blems or imperfections in aluminum a LOT better than other colors. It may have been a way to use up old parts by just anodizing over everything in stock, plus adding in new stuff. Black anodizing may have been cheaper, too, as it is the most common color anodized. Kind that red barn theory (red paint covers better, so they use less, so it's cheaper to paint barns red than other colors like white).
Or it was just an arbitrary aesthetic choice made by someone in charge, and had nothing to do with anything. We do tend to over-think everything, this probably isn't any different.
Or it was just an arbitrary aesthetic choice made by someone in charge, and had nothing to do with anything. We do tend to over-think everything, this probably isn't any different.

- highwayracer
- Approved Member
- Posts: 1187
- Joined: Wed Dec 12, 2007 9:43 pm
- Location: Illinois, USA
- Been thanked: 6 times
Re: Why do you think AE changed the rc10 tub from gold to black
I pesonally think that it had to do with marketing. Let's face it, the perception was that the "old gold" chassis was nothing compated to the new jrx2. People (including myself) believed that the jrx2 was the new "king of the hill".
During this time, Associated factory drivers were still using the gold chassis even after the introduction of the jrx-pro. Heck, they were still using the stock bell cranks. The only driver that had a slightly modified rc10 was Masami...and his was full of yokomo parts. I almost think that the factory mandiated the use of a near box stock rc10 for local and national events to show everyone that the rc10 was still competetive.
As soon as Associated came out with the team car, the perception changed. People were excited again (especially those die hard Associated guys) because Assoicated just came out with something new. In reality it was just a black chassis, hard coated shocks and a copule of other minor items (the stealth was already on the championship edition, so it was nothing new).
Same car, different color...but's got to be faster!!! Sort of like putting a "type R" sticker on your import. The sticker made you think your car was faster.
Now, from a manfacturing standpoint, black anodizing hides more of the imperfections (stains) than the gold transparent anodizing.
I don't think it had anything to do with the black parts because white parts were on the team car.
just my 2 cents....
regards,
highwayracer
During this time, Associated factory drivers were still using the gold chassis even after the introduction of the jrx-pro. Heck, they were still using the stock bell cranks. The only driver that had a slightly modified rc10 was Masami...and his was full of yokomo parts. I almost think that the factory mandiated the use of a near box stock rc10 for local and national events to show everyone that the rc10 was still competetive.
As soon as Associated came out with the team car, the perception changed. People were excited again (especially those die hard Associated guys) because Assoicated just came out with something new. In reality it was just a black chassis, hard coated shocks and a copule of other minor items (the stealth was already on the championship edition, so it was nothing new).
Same car, different color...but's got to be faster!!! Sort of like putting a "type R" sticker on your import. The sticker made you think your car was faster.
Now, from a manfacturing standpoint, black anodizing hides more of the imperfections (stains) than the gold transparent anodizing.
I don't think it had anything to do with the black parts because white parts were on the team car.
just my 2 cents....
regards,
highwayracer
- templeofspeed
- Approved Member
- Posts: 2100
- Joined: Tue Aug 01, 2006 10:02 pm
- Location: Central Ohio
- Has thanked: 3 times
- Been thanked: 26 times
Re: Why do you think AE changed the rc10 tub from gold to black
Actually the Stealth was introduced on the Graphite Car and Team Car about a year before the CE got it...highwayracer wrote: (the stealth was already on the championship edition, so it was nothing new).

- highwayracer
- Approved Member
- Posts: 1187
- Joined: Wed Dec 12, 2007 9:43 pm
- Location: Illinois, USA
- Been thanked: 6 times
Re: Why do you think AE changed the rc10 tub from gold to black
Oh well, what do you expect from a losi guytempleofspeed wrote:Actually the Stealth was introduced on the Graphite Car and Team Car about a year before the CE got it...

regards,
highwayracer
- Bormac
- Approved Member
- Posts: 3113
- Joined: Wed Sep 05, 2007 3:52 pm
- Location: CENTRAL COAST, NSW AUSTRALIA
- Has thanked: 21 times
- Been thanked: 11 times
Re: Why do you think AE changed the rc10 tub from gold to black
I think it had something to do with marketing also. I remember the gold chassis beginning to look a little outdated with more modern buggies being released with carbon chassis and so on. It was the logical choice I think.
- Dr. Robotnik
- Approved Member
- Posts: 1442
- Joined: Wed Oct 11, 2006 11:05 am
- Location: Nutterham, United Kingdom
- Been thanked: 1 time
Re: Why do you think AE changed the rc10 tub from gold to black
Asso_man! wrote:I don't think there is a good reason for doing so. I guess powdercoating is cheaper than anodizing and maybe their marketing team told them they had to change something visible to their cars... just a supposition
Erich Reichert wrote:Black was anodized too
Asso_man! wrote:Yeah, right, I'm a bit tired after a hard day at work... An other theory would be that they wanted the tub to match the new Teflon shocks...
This seriously made me laugh out loud.shodog wrote:aren't the teflon shocks kind of grey?

Create an account or sign in to join the discussion
You need to be a member in order to post a reply
Create an account
Not a member? register to join our community
Members can start their own topics & subscribe to topics
It’s free and only takes a minute
Sign in
-
- Similar Topics
- Replies
- Views
- Last post
-
- 14 Replies
- 2118 Views
-
Last post by hawgfanman
-
- 8 Replies
- 948 Views
-
Last post by LurkingCAT
-
- 5 Replies
- 883 Views
-
Last post by SmallScaleSmitty
-
- 8 Replies
- 1689 Views
-
Last post by rwordenjr
-
- 42 Replies
- 4979 Views
-
Last post by Eau Rouge
-
- 5 Replies
- 1396 Views
-
Last post by RichieRich
-
- 8 Replies
- 1690 Views
-
Last post by scr8p
-
- 22 Replies
- 3863 Views
-
Last post by GoMachV
Who is online
Users browsing this forum: No registered users and 2 guests